Website Fails! (Let's Not)

First Impressions

  • We've designed our site to meet our organization's needs (more sales/contributions) rather than meeting the needs of our visitors.
  • We tell you how wonderful we are as a company, but not how we're going to solve your problems.
  • It takes longer than four seconds for anyone to understand what our site is about.
  • Our visitor cannot quickly find the focal point of the home or current page.

Text, Fonts, and Links

  • We mix and match content text sizes, different fonts, and colors on the page.
  • We requires people to have special (unusual) fonts on their computers to correctly view our text.
  • Visitors can't read our text because it's too small.
  • We USE LOTS OF WORDS IN ALL-CAPS and scrolling, blinking, fading, or moving text.

Graphics, Video, and Audio

  • The logo is not on the top of every page and clicking it doesn't lead the user back to the home page.
  • We use "Under Construction" graphics.
  • Music plays on every page automatically - and we are not a music website.
  • We use graphics that detract from the page and are used as text.

Navigation and Menus

  • We have a page or a popup explaining how our navigation works.
  • Our site uses Mystery Meat Navigation; This means the end user has to guess what them menu items are.
  • Our site uses Flash navigation; If you don’t have Flash installed, you can’t navigate the website.
  • We use bad terms like "stuff" for our navigational links or "Beginning" for "Home."

Content and Copy

  • Our content is not organized to meet our visitors' needs, or broken down into logical categories.
  • The content is not engaging, or relevant, or accurate.
  • Our pages are too long; we forget that people skim.
  • Our website has a mission statement or a link to a mission statement on the front page; Non-profit's are exempt.

Everything Else

  • Our site's content is full of jargon and/or acronyms.
  • We don't use a consistent tone throughout. We switch back and forth from colloquial to clinical etc.
  • Visible hit counters.
  • We don't use bullets to organize information.
  • Our site's logo is disproportionate for the top.


x-SITE-d Studio, located in Dallas, Texas, works primarily with small, and start-up businesses, guilds, organizations, and HOAs.

We create and update websites, html emails, SEO, print products including: business & post cards, brochures, lines sheet and more.

All work is created in-house; nothing is outsourced. American owners, American employees.



Services Offered

  • - Web Design and Planning
    - Web Sites New and Updated
    - HTML Emails
    - Search Engine Optimization
    - Business and Postcards
    - Brochures
    - Linesheets
    - Flyers/Announcements
    - Product Tags/Labels
    - Flash Animation
    - Logo Design

Client Testimonials

  • "We have a constantly expanding site that incorporates an ecommerce system and complicated navigation; x-SITE-d's work is always outstanding.With each suggestion x-SITE-d has made, our site traffic and sales increase. They really do care about their clients." -- A. Scott, Wildly Wonderful Wearables